Deemah Date Maamoul 16 G | Soft Date Filled Traditional Biscuit Snack

Deemah Date Maamoul 16g is a soft, buttery shortbread-style pastry filled with sweet date paste, a traditional Middle Eastern treat made by the Saudi brand Deemah. Maamoul is the biscuit served at Eid across the Arab world, and its naturally sweet date filling makes it a perfect partner for chai, qahwa and iftar. This single 16g piece is individually wrapped, so you can enjoy one at a time or keep a few in your bag.

If you are searching for the maamoul price in Pakistan, or want to know how maamoul differs from regular biscuits and date bars, this guide covers the taste, tradition, uses and storage.

What is maamoul?

Maamoul is a filled pastry from the Levant and the Gulf, traditionally made at home for Eid and other celebrations. The dough is soft and crumbly, often made with semolina or flour and butter, and the filling is usually dates, pistachios or walnuts. Families press the dough into carved wooden moulds, which is where the decorative patterns come from. Date maamoul is the most common and the most loved, because dates are naturally sweet and filling.

What it tastes like

The outer pastry is soft, slightly crumbly and buttery, and the date filling is rich, sticky and naturally sweet with caramel-like notes. It is less sugary than most Western biscuits because much of the sweetness comes from the dates. One piece feels satisfying, especially with a cup of tea.

Product details

• Brand: Deemah
• Origin of brand: Saudi Arabia
• Product: Date maamoul
• Pack size: 16g single piece, individually wrapped
• Main components: soft pastry, date paste filling
• Best for: iftar, chai, lunchboxes, Eid guests, travel snacks
• Allergy note: contains wheat (gluten), and may contain milk, sesame and nuts; check the pack for the full list

Maamoul price in Pakistan: single piece or box?

The live price for a single piece is shown at the top of this page. Buying singles is ideal for trying maamoul or for a lunchbox. If you serve maamoul to guests or eat it daily during Ramadan, the Deemah Date Maamoul box is much better value per piece. For a different date snack, try the Deemah Original Date Bar.

How to enjoy maamoul

• With chai or qahwa: the traditional pairing, especially in the evening.
• At iftar: after opening the fast with dates and water, maamoul is a gentle, satisfying sweet.
• For Eid guests: arrange pieces on a tray alongside chocolates and dry fruit.
• In lunchboxes: individually wrapped and easy to carry.
• Warmed: a few seconds in the microwave softens the date filling beautifully.

Maamoul and Eid traditions

In Saudi Arabia, the Levant and the Gulf, baking maamoul is a family activity in the last days of Ramadan, and trays of maamoul are served to every visitor on Eid. Pakistani families who have lived in the Gulf often miss it, and it fits naturally alongside sheer khurma, mithai and chocolates on a Pakistani Eid table. Our guide to imported biscuits and cookies has more ideas for Eid hampers.

How to serve maamoul like a host

Arrange maamoul on a tray with a small bowl of dates, a few dry fruits and some wrapped chocolates. Serve with chai, green tea or Arabic qahwa in small cups. For a richer touch, dust the maamoul lightly with powdered sugar just before serving, the way many Gulf families do on Eid morning. It looks elegant and feels generous without needing any baking.

Who it is for

Anyone who loves dates, families preparing for Ramadan and Eid, people who prefer less sugary sweets, and those who miss the flavours of the Gulf.

Maamoul vs similar snacks

• Deemah Original Date Bar: a soft date-filled biscuit bar, a little larger.
• Deemah Date Maamoul box: the same maamoul in a box for families and guests.
• Lotus Biscoff: a crisp caramelised biscuit for coffee lovers.
• Kinderini Biscuits: Kinder shortbread-style biscuits for children.

Is Deemah maamoul halal?

Deemah is a Saudi brand that produces for Muslim-majority markets, but always confirm halal status from the pack itself. Look for a halal logo and read the ingredients using our guide to checking whether imported food is halal. Our team can check the current stock label for you.

How to tell it is fresh and genuine

Look for clear Deemah branding, a printed batch code and best before date, and an intact wrapper. The pastry should be soft but intact, not dry and cracked, and the filling moist. Every piece we sell is sealed and dated.

Storage in Pakistan's climate

Keep maamoul sealed in a cool, dry place away from sunlight. Humidity can make the pastry soft and sticky, and heat can dry out the filling. Once opened, eat it the same day. In peak summer, store the pieces in an airtight box away from the kitchen.

Delivery

We dispatch from Islamabad with same working day delivery in the twin cities on most orders and next working day delivery to most major cities. Cash on delivery is available nationwide.

Frequently asked questions about Deemah date maamoul

What is maamoul?

A soft, buttery pastry filled with date paste, traditionally served at Eid in the Arab world.

Where is Deemah from?

Deemah is a brand from Saudi Arabia.

Is maamoul good for Ramadan?

Yes. Its date filling makes it a popular sweet for iftar and suhoor.

How big is one maamoul?

A single 16g individually wrapped piece.

Is there a box option?

Yes. The Deemah Date Maamoul box is better value for families and guests.

Can I warm maamoul?

Yes. A few seconds in the microwave softens the filling.

Do you deliver across Pakistan?

Yes, nationwide from Islamabad with cash on delivery.

Is maamoul very sweet?

It is gently sweet. Most of the sweetness comes from the date filling, so it is less sugary than many biscuits.

Can I serve maamoul at a dawat?

Yes. Arrange it on a tray with dates, dry fruit and chocolates, and serve with chai or qahwa.

Is maamoul the same as a date bar?

No. Maamoul is a traditional buttery pastry with a date filling, while a date bar is a softer biscuit bar.